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5 Ways to Stand Out From Your Competitors

Updated: Jun 22, 2021

Tips that can help make an impact in a congested market.

With tight budgets and resources for small businesses being limited while competition is fierce. There’s tons of pressure from giant market players such as Amazon. While at the same time other potential businesses — big and small — are trying to make a lasting impression in the same market given the technological advancements today.

Although there are plenty of reasons why businesses fail, lack of differentiation is one that often tops the list. That is because 58% of consumers are not brand loyal. That means you are constantly in competition for your customer’s money.

Why it’s Important to Stand Out in Business

Tip 1: Understand your customers.

In today's world, most Customers demand a good experience! Which involves marketing and advertising experiences. Starbucks does not really sell coffee, it sells the experience to its consumers. That good experience, translates into product affinity. While at the same time, the experience in turn does the job of marketing Starbuck's coffees to other consumers.

In order to really stand out from your ops, it is crucial to offer your consumers relevant products, contents and conveniences. Take sufficient time to do research (be it online or offline) to discover key demographic and behavioral information about your consumers.

To understand one's audience is key to delivering meaningful experiences.

Tip 2: Get Social.

Social media is one of the most important tool any business (be it small or big) can use to raise brand awareness and also engage with its customers.

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