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Basics of SEO to Boost Your Sales

Updated: Feb 22

S.E.O. — Search Engine Optimization. We know, even the name can sometimes sound intimidating. It's got 3 letters, just like the FBI, a fancy job title. However, for many of us, just the mention of an acronym makes our palms start to sweat. Well take a deep breath! The SEOTBLEs are here to walk you right through it, and we've got your back all the way till the end (We do wonder if our name really sounds like superheroes xP)

Every second, around 40,000 people search for something on Google. That’s equals about 3.5 billion searches made every single day. Whether you write blogs, run a restaurant, or sell shirts, you would like your site to show up on some of these searches (just a tiny fraction would take you a long way!). Which means SEO should be an integral part of your marketing strategy.

SEO(ing) with Ease

It’s Much Easier to Double Your Business by Doubling Your Conversion Rate Than by Doubling Your Traffic.” – Jeff Eisenberg.

Particularly for eCommerce websites, SEO is very important. According to an annual survey conducted by The UPS, customers happen to do more of their shopping on the internet than in physical stores back in 2017 itself — and about 47% of those consumers purchased straight from their smart phones.

Keyword Optimization for Visibility:

  • Conduct Keyword Research: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-impact keywords relevant to your business. Understand search volume, competition, and user intent.

  • On-Page Optimization: Integrate chosen keywords naturally into your website's meta titles, meta descriptions, header tags, and throughout your content. This enhances the chances of your pages appearing in relevant search results.

  • Local SEO: If applicable, optimize for local searches by including location-based keywords. This is crucial for businesses with physical locations.

"Navigating the Digital Landscape: Uncover the Essential SEO Tactics That Transform Browsers into Buyers"

Quality Content is King:

  • Understand User Intent: Craft content that aligns with what users are searching for. Understand the intent behind their queries and provide valuable information.

  • Regular Updates: Regularly update your website with fresh, relevant content. This could include blog posts, articles, or updates to product descriptions. Search engines love active, evolving websites.

  • Multimedia Content: Use a variety of content types, including images, videos, and infographics. This not only makes your content more engaging but also caters to different ways people consume information.

  • Mobile Optimization: Ensure your website is mobile-friendly. Google prioritizes mobile-friendly websites, and a significant portion of online searches occur on mobile devices.


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